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Supermarket’s Stunning Anti-Racism Campaign Will Blow Your Mind

  • 12 Sep 2019
Supermarket-s-Stunning-Anti-Racism-Campaign-Will-Blow-Your-Mind

Of late, there have been calls by certain quarters to boycott non-Muslim products.
 
Two years ago, there was a situation in Germany where there was growing sentiment against immigrants and foreigners. Germany's largest supermarket chain Edeka, decided to carry out a bold campaign to make a point about racism and diversity.
 
The supermarket removed all foreign-made products from its shelves in its Hamburg store. The almost empty shelves that came as a result demonstrated how reliant the country was on other countries for everyday products.
 
In place of the removed foreign-made products were signs bearing anti-xenophobia slogans such as "our range now knows borders", "this shelf is pretty boring without diversity", and "we will be poorer without diversity".
 
A spokeswoman for the supermarket had said then: "Edeka stands for variety and diversity. In our stores we sell numerous foods which are produced in the various regions of Germany.
 
"But only together with products from other countries it is possible to create the unique variety, that our consumers value. We are pleased that our campaign caused so many positive reactions."
 
The campaign came amid growing anti-immigrant sentiment in the country then, which saw Chancellor Angela Merkel distancing herself from an open-door immigration policy and call for tougher deportation rules.
 
In Malaysia, the non-Muslim product campaign gained traction on social media recently, before evolving into buy-Muslim-made products first campaign.
 
Leaders from opposition parties Umno and PAS have backed the campaign while Putrajaya has dismissed it as divisive, urging the people to buy Malaysian products instead.
 
What do you think of Edeka's campaign, and would a similar campaign work in local supermarkets?



Source: independent.co.uk, telegraph.co.uk
Photo source: independent.co.uk
Video source: Youtube/The Spoke